Features to look for in sports betting software provider company

 Statista reports that the sports betting industry will be more than 110 billion in size in coming five years. Thus, it is the right time to take a plunge in this industry and expand horizons if you are already a casino provider. The businesses engaged in developing sports betting software do a thorough analysis of the requirements of a bettor and incorporate several user-friendly features. Let’s take a look at the features that help sports betting software providers win the trust of betting businesses.

1.     User-friendly interface

A user-friendly interface is the topmost priority of a sports bettor. The punters want all their attention on selection of odds and statistics of the contending teams. They prefer an interface that allows them to bet fast, bet more and also most conveniently. The sports bettors are not tech-savvy audience mostly. Thus, an interface that is easy to onboard can be a game-changing proposition for a sports betting service provider.

The use of call to actions at most visible and apt places in the front end can be a wise move when the casino software providers want to achieve exceptional customer experience. Secondly, the display of the most recent games being played in the most popular sport enables fast reach to the most awaited event. This helps the sports betting business attract larger audience and more investments from the bettors. It translates into a heftier sportsbook and more profits for the betting service business.

2.     Anti-fraud mechanism

Sports betting space is not all clean, let’s accept this fact. Thus, the sports betting online service faces the challenge of providing a safe interface to the punters. In addition, the betting service needs protective measures for its own survival. Thus, anti-fraud mechanism is another crucial feature to look for in a sports betting software.

With the help of anti-fraud mechanism, the sports betting service can benefit in a variety of ways. The point of security for the self and the users is already mentioned above. The second advantage is that the business can find a place in the good books of the license providers. All sports betting sites or softwares have to go through a stringent quality and genuineness check to ensure that they are providing the punters a fair chance at winning. The anti-fraud feature adds to the reputation of the sports betting service and makes it a credible place for investing time and money. The added peace of mind earned for the punters can help the sports betting service cut the competition and garner a loyal customer base. It simply means better accountability and sustainability for the sports betting software buyer.

3.     Multiple sports options

Risk management is a very important art to master when you have decided to bet on sports. It becomes possible to spread the risk when there are several sports to bet upon. The most promising sports betting software includes all the popular sports that witness humongous participation from sports bettors. Football is one of the most speculated sports and it is followed by Cricket in popularity chart. Other mentionable sports are NBA or basketball, Super Bowl. Horse racing, Tennis, etc.

The availability of several sports in the betting software reduces the risk and allows the bettors to make lucrative combination bets or accumulator bets. When the software has a guide feature embedded in it, the research becomes easier too. Thus, the software that has a sincere personality and engaging interface with an added support for research and freedom to choose from a variety of sports can help betting service providers keep the excitement alive.

4.     Secure and widely used payment methods

The betting activity requires the punter to make payments. As a result, a software for sports betting has to have the features of an e-commerce venture. Punters belong to various parts of the world, most of these regions have regulated and legalized setting for betting. Thus, the software can have net banking as a payment options.

Apart from net banking, the escrow accounts, e-wallet services and UPIs are also in demand. While selecting a software, the betting service should be able to enjoy multiplicity in choices and offer various payment methods to the punters.

The punters need a secure payment gateway that offers encrypted environment to the users for making the payments. Thus, the software should have payment gateways that store all the crucial personal and financial information in a leak-proof manner. To add to the convenience, the website or the mobile app may also provide a guide on how to make payments securely and fast.

The bettors can be given more convincing support by providing both cash and credit facilities. It helps make the betting service more responsive to the needs of the bettors.

5.     Support for live betting

The betting scene becomes livelier with in-play betting feature. Therefore, to make the interface more interesting and enriched, the sports betting software providers provide live betting feature. This feature is quite useful for making quick bets and to stay engaged in those betting options where the chances of winning are relatively high. The feature enables the bettors to capitalize on the conditions brewing in the field. Thus, this feature is quite sought after among the bettors and can become a path-breaking solution for the business owner.

6.     Oddsbook and online betting slip

It is the odds book and the betting slip where the real action takes place in a sports betting website. The bettors need to have a quick access to real-time odds which they pick to stake on the possibility and turn the opportunity to earn in their favor. The software with real-time odds feature can help the punters stay invested in the activity and win money by making correct predictions. Aside the real-time odds, the online betting slip feature provides a concrete instrument to place money on the bet. The simpler this instrument is, the better will be the bettor engagement.

7.     Customer support

As mentioned earlier, the bettors may not be quite tech-savvy. Thus, the customer support acts as a connecting link and a guide for the newbies of the mobile sports betting. They need to get the queries resolved really fast to proceed further with the web or mobile app meant for sports betting. Customer support feature can be provided in the form of online contact form, chat feature or email. The quicker the response time, the better will be the customer experience.

8.     Promotions and bonuses

Bettors are always in search of opportunities that offer them financial cushion. This cushion is available in the form of bonuses where they get additional money to wager upon the bets pertaining to various sports. The betting software provides template for announcing bonuses like free bets, additional bets and there can be a variety of loyalty programs or weekly bonuses to offer to the punters. Thus, this feature is quite user-friendly and may receive a lot of traffic if designed in an engaging manner.

9.     User control and privacy

Bettors love to engage in the betting activity in an environment that offers complete privacy. They, certainly, won’t like their information leaked out in any instance. Also, they expect the software to behave as per their convenience and provide solutions in an intuitive manner. Thus, the software providers of betting services need to incorporate features that guarantee complete privacy. The user control ensures a comfortable betting experience. There are less to nil hiccups and the whole process of sports betting flows smoothly.

10.  Regulated as per the laid norms

A betting software provider has to function within the limits of regulation laid by the country’s authorities. It should have automated security and privacy features; the calibration of services is to be done in a timely fashion and the grievances should be solved in record minimal time. All these features help the betting service earn the license which further speaks of its credibility and reputation. The software should have working licenses from various authorities that govern various aspects of sports betting; thus, the whole environment is made to look safe and user-friendly.

11.  Various betting services included

The sports betting services are of various types. The bettors may have expertise in a few or all of them. Thus, the software must include the services such as 1x2 fixed odds, correct score, parlay bets, half-time/full-time Asian Handicap and others. With the help of these services, the bettors are given multiple bets to try luck on and make money. The software may also have a tipster advice embedded alongside the betting service to help the bettor have the expert opinion to second their thoughts.

To sum up,

A sports betting software provider researches on how to achieve the best bettor experience. They take end-to-end account of all the features to be included in the software to make it a complete package. Some software providers have white label service also. With the help of white label feature, the sports betting expert can pick the functionalities from the pool provided and create a solution that speaks to their target customers.